Since its founding in 2005, tokidoki has become a worldwide phenomenon, captivating fans with its vibrant characters, fashion-forward collaborations, and a universe where sweetness meets rebellion. Journey through the evolution of tokidoki—from rare collectibles and original fine art, to large-scale statues. tokidoki is recognized internationally for its eye-popping aesthetic and criminally cute characters.

“When I started drawing these characters, I never imagined they would travel the world and mean so much to so many people,” said tokidoki co-founder and artist Simone Legno. “This exhibit is a chance to look back at the art, the chaos, the fun, and the love that brought tokidoki to life—and to share it with the fans who made it all possible.”

“tokidoki was born from a shared dream to create something joyful, disruptive, and deeply personal,” said tokidoki co-founder and CEO Pooneh Mohajer. “Over the past 20 years, we’ve built a beloved brand with a global community of passionate fans who see themselves in our characters. This exhibition is a tribute to that journey—and a celebration of everything still to come.”